Logic Leads to Conclusions — Emotion Leads to Action

Logic vs Emotion

In business, we often take pride in being rational. We analyse data, build cases, and calculate ROI before making a move.

But here’s the truth: logic rarely inspires action. Emotion does.

As I wrote in Leading on Purpose, “The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.”

Think about the most powerful movements, innovations, or breakthroughs in your organisation — they didn’t start with a spreadsheet.

They started with a feeling.

👉 A frustration with how things were done.

👉 A belief that customers deserved better.

👉 A passion to make a real difference.

Logic has its place — it keeps us grounded.

But emotion is what gets us moving.

When leaders connect purpose to feeling, teams find the courage to try new things, challenge the status quo, and achieve what logic alone would say is impossible.

So here’s the question:

Are you leading with logic — or inspiring with emotion?

#LeadingOnPurpose #Leadership #PurposeDrivenCulture #EmotionalIntelligence #LeadershipMindset #Innovation #PossibilityThinking