top of page

HAVE THE RIGHT ORGANISATIONAL PURPOSE

What do customers really buy from you

A key ingredient to a purpose statement is understanding the ambition of your customer, what their ultimate goal from working or buying from you? To build a deeper understanding, it is important to ask the question, What business are you in? As the saying goes, people don't buy drill bits, they buy holes. What are your customers really buying? In medicine, people buy wellness, not pills. ​

building your purpose illustration

​

​

​The winning formula for a purpose statement is the following:

 

  1. What’s your ambition for your customers, based on what they are really buying?

  2. What makes your organisation unique?

​

This combination ensures your purpose statements is aligned to both your customers and your teams. For more information and examples, see our blog. 

​

​

bottom of page