Logic vs Emotion In business, we often take pride in being rational . We analyse data, build cases, and calculate ROI before making a move. But here’s the truth: logic rarely inspires action. Emotion does. As I wrote in Leading on Purpose , “The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.” Think about the most powerful movements, innovations, or breakthroughs in your organisation — they didn’t start with

Getting teams to high performance. Shifting gears to drive performance

JFK Moon Speech Rice University "We choose to go to the Moon in this decade and do the other things, not because they are easy, but...