Logic vs Emotion In business, we often take pride in being rational . We analyse data, build cases, and calculate ROI before making a move. But here’s the truth: logic rarely inspires action. Emotion does. As I wrote in Leading on Purpose , “The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.” Think about the most powerful movements, innovations, or breakthroughs in your organisation — they didn’t start with