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          nce you have led a purpose-driven culture, you will be for ever on the hunt to find it again. It’s infectious:

           you feel connected, part of a team that is changing the world, surpassing everyone’s expectations in ways no one has ever thought of before. There is a magic and energy which become irresistible to everyone around you.
The problems that plague most organisations – such as margin control, talent retention, compliance issues and lack of innovation – don’t exist in a purpose-driven organisation. Over the years I have created many high-performing teams and purpose-driven cultures. 


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